Advertising Information Information Research

Tell a Friend about this Site

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... 

How Well Do Postcards Work?

Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.

APPROACH #1: Revenue Return Rate

If you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you.

APPROACH #2: Cost as a Percentage of Sales

With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales.

Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com


MORE RESOURCES:

ABC News

New FDA rules will greatly restrict tobacco advertising and sales
Washington Post
In addition, the agency is weighing whether to issue an additional rule for outdoor advertising, such as billboards. In the first legal challenge to the new ...
FDA Unveils Rules Restricting Tobacco Advertising To KidsWall Street Journal
New FDA Rules Tighten Tobacco Advertising And Sales To YouthMediapost.com
FDA issues expanded rules on tobacco advertisingRichmond Times Dispatch
The Consumerist (blog) -BNET -Houston Chronicle
all 358 news articles »


Gannett Expects 1Q Earnings Of 40 Cents, Same As Street View
Wall Street Journal
Advertising slid another 18% during the latest quarter but the drop wasn't as steep as a year earlier and was characterized as a stabilization. ...
Gannett Executives Present to Media and Entertainment Analysts of New YorkMarketWatch (press release)
The Core Problem With Compensation: Gannett's CEO Gets A Raise24/7 Wall St. (blog)
Gannett to Analysts: Ad Decline is Slowing, Debt ShrinkingEditor & Publisher
CanadianBusiness.com -Forbes
all 117 news articles »



KATU

Could School Bus Ads Save School Budgets?
ABC News
Washington lawmakers considered the idea of school bus advertising this year, and the concept is also being tossed around in Ohio, New Jersey and Utah. ...
Could school bus ads save school budgets?WFMJ
VIDEO: Advertisements on School Buses?KidGlue
Can ads on school buses contribute to the school budgets?Thaindian.com
Product Reviews (blog) -13wmaz
all 321 news articles »


MLive.com

Pure Michigan rental car charge passes House, barely
Petoskey News-Review
A contested plan to add a $2.50 daily charge to vehicles rented at airports in Michigan to pay for Pure Michigan advertising passed by a narrow vote ...
Pure Michigan Summer Advertising May Be CanceledPR Newswire (press release)
$20 million for Pure Michigan tourism ads OK'd by HouseDetroit Free Press
State tourism funds at stakeMichigan Messenger
WILX-TV -MLive.com -WLNS
all 49 news articles »


Sharp(R) National Brand Advertising Campaign Adds Color to Dynamic HDTV Landscape
MarketWatch (press release)
Sharp Electronics Corporation, the US sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, will launch a significant brand advertising ...

and more »


Health Buzz: FDA Issues New Sales and Advertising Rules for Tobacco
U.S. News & World Report
Food and Drug Administration officials today announced new limits on tobacco sales and advertising that might target kids, ...



Washington Post

Palm's Future Debated After Lousy Q3
eWeek
"Advertising is table stakes," Endpoint Technologies analyst Roger Kay told eWEEK. "Apple has managed to use the media as free advertising, but they're the ...
Smart phone maker Palm facing fight for survivalLos Angeles Times
Stock price makes Palm sweatyCNNMoney.com
Palm Tumbles As Sales Crumble; Some Doubt It Can SurviveBarron's (blog)
CNET
all 626 news articles »


Saturday Interview: Facebook Canada's Louise Clements
Vancouver Sun
So how does Canada fit into the overall Facebook strategy from an advertising perspective? A Facebook is a truly international company. ...

and more »


Desert Jet's corporate video wins ADDY Award
CharterX
Desert Jet's corporate video, produced by La Quinta-based Point7West, received a Gold ADDY Award at the advertising industry's esteemed ADDY® Awards ...

and more »

Google News



MaineBannerExchange

home | site map
© 2006