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What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

PC World

What does Google really know about advertising?
CNET
Is it possible that Google isn't very good at advertising? I know you'll tell me I must have been at the dessert wine. This, after all, is the company that ...
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The Jackson Citizen Patriot - MLive.com

Spring Arbor University advertising class students work with real clients
The Jackson Citizen Patriot - MLive.com
The theater and a Spring Arbor University advertising class teamed up to make promotion material. Marilyn Guidinger knew she would get free promotional ...

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Concerns rise over RTA web site advertising
WBBM780
No one is disputing that the sale of Web site advertising can make money for the cash-strapped agency. But several board members want a strict line drawn. ...

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PR-inside.com (press release)

ADVERTISING COPYWRITER AND MARKETING COPYWRITER CHOICES MADE EASY
PR-inside.com (press release)
2010-03-21 12:06:45 - If wanting results for your next writing project you need to have an advertising copywriter and or marketing copywriter that can ...

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Snohomish Times

Advertising 101, the rules are changing.
Snohomish Times
Another very important element to advertising is being able to track your results. Never and I mean never advertise without a way to track your results. ...



TopNews New Zealand

New FDA rules will greatly restrict tobacco advertising and sales
Washington Post
In addition, the agency is weighing whether to issue an additional rule for outdoor advertising, such as billboards. In the first legal challenge to the new ...
Newly Empowered FDA Strengthens Legislation to Limit Tobacco MarketingeMaxHealth
Home > Neighbors > Kick Butts Day means much to local teen groupJuneau Empire
FDA: Cigarette companies will not market to kidsiTWire

all 12 news articles »


Mobile advertising co Todacell raises $1m from Amdocs veterans
Globes
Publisher-centric mobile display ad network developer Toda!Cell Ltd. has raised an additional $1 million from current investor AfterDox. ...

and more »


Wellington firm to install screen advertising system in 1000 American gyms
Stuff.co.nz
Wellington interactive advertising company Eyemagnet will install internet-connected televisions in more than ...



'Next Fall': Broadway on a Budget
New York Times
Expensive scrims were considered but cut, and there has been no all-out advertising blitz of the kind that heralds some new productions. ...

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Boston Globe

'Mad,' but is it true?
Boston Globe
I walked into my first job at an advertising agency in 1960, a woman beginning a 20-plus-year career in advertising. ...

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