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Small Cards, Big Ideas: Alternative Uses for Business Cards


Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!


John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague


We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!


Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type.

3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever


"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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MORE RESOURCES:

Los Angeles Times

Private Matters: Senate Hearing To Debate Web-Based Targeted Ads
CRN, NY - 8 hours ago
At the heart of the hearing of the Senate Commerce Committee titled Privacy Implications of Online Advertising are proposed tools used by ISPs to track ...
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NebuAd to come under spotlight at Senate hearing The Associated Press
Putting Web monitoring service NebuAd under the legal microscope Los Angeles Times
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Slowing Economy Hits Online Advertising
Adweek, NY - 13 hours ago
Respondents indicated an expectation Internet advertising would grow slightly more than 16 percent in the next year. In its previous surveys, William Blair ...
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Magna Cuts Ad Growth Forecast to 2%
Wall Street Journal - 2 hours ago
Mr. Coen's forecast came a day after media analyst Lee Westerfield cut his ad-spending forecast by a similar degree, saying US advertising was experiencing ...
Economic gloom leads to cuts in ad forecast Reuters
New-Media Ad Outlook Remains Buoyant Broadcasting & Cable
Ad Spending Forecast Lowered Again New York Times
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Fusion Advertising Wins Rudolph Foods Account
FOXBusiness - 14 hours ago
DALLAS, July 7, 2008 /PRNewswire via COMTEX/ ----Global snack giant Rudolph Foods today announced its selection of Fusion Advertising as agency of record ...


OnMobile Launches Ad RingBack Tones, Revolutionary Platform for ...
FOXBusiness - 14 hours ago
Arvind Rao, CEO and Co-founder of OnMobile said, "AdRBT is a disruptive evolution in mobile advertising and marketing which so far has been limited to SMS ...


'2010 will be the tipping point for digital advertising'
Sify, India - 3 hours ago
Excerpts: What prompted you to get into the online advertising space with Media2Win? I don't believe that traditional agencies in India have a clue about ...


Advertising isn't in keeping with medium's benefits
Economic Times, India - 6 hours ago
One of the striking phenomena of the advertising business during the past decade has been the emergence of the internet as an advertising medium. ...


eFluxMedia

Digital Media Threatens Conventional Media Advertising
Screen Rant, UT - 1 hour ago
DiClemente added that DVR’s are also hurting the advertising revenue that the TV industry has become accustomed to. Of course, earlier I touched on the ...
Digital threat prompts movie industry downgrade The Associated Press
all 174 news articles


Google Push to Sell Ads
Wall Street Journal - 1 hour ago
YouTube is critical to Google's campaign to extend its advertising reach far beyond text ads tied to Web searches, its revenue powerhouse. ...


News-Leader names new advertising director
News-Leader.com, MO - 11 hours ago
By Kathleen O'Dell • News-Leader • July 8, 2008 Marty Goodnight, a 32-year-old Kansas City Star advertising executive, has been named advertising director ...

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