| ||
| ||
|
Affiliate Revenue Information | |
|
|
Theres a Tween In Your Future - Are You Ready?
That's just how she communicates. Once the "he said," "she looked" minutia of the all important social event (lunch hour) of the day have been dissected, the conversations begin to move outward. Movie trivia websites are visited en masse, and the merits of a certain pair of kahkis for sale on one site versus another found the day before cause more windows to be opened, as this virtual gaggle of girls move around the web together. Sometimes, tasks are split. Three girls visit different movie theater sites where start times for this week's chosen film are carefully matrixed against which parent might be able to drive the group to which venue. That's just how decisions are made. Some people call her a tween. She's between 8 and 12 and attends middle school, Sunday school, and high school football games where she and her friends pay far less attention to each other's older brother on the team than their slightly older siblings. Usually that's all an anxious parent in this group is able to watch out for. They don't know the half of what she is capable of yet. According to brand analyst and Clickz columnist, Martin Lindstrom, 22% of these tweens have already made an online purchase on their own. Lindstrom's study excerpt didn't discuss how they were able to pay for these purchases, but it's a good bet a majority of them were done using mom or dad's credit card. That's a pretty safe assumption when you consider that tweens determine what brand is purchased 60% of the time in a typical household. 60%! That's just where the teens and tweens are spending their time these days. Tweens are even more intensely committed to the Internet than their older teenage siblings. Teens are spending in excess of 16.7 hours per week online according to a 2002 Yahoo study. That compares to 13.6 hours spent watching television, 12 hours spent listening to music and 7.7 hours talking on the phone. Did you catch it? That's the piece of the puzzle that I think is being overlooked. It's been buried beneath an already staggering pile of statistics. It's not about the numbers at all. It's about the fact that tweens have already assimilated the Internet completely. It's about the fact that tweens have already begun to filter their media differently, and process that input differently. They don't surf websites anymore, clicking their mouse to zoom in to see the pocket detail on those jeans. They "experience" a site clicking their mouse to turn 3d model images wearing those jeans, or clicking hotspots in panoramic images designed to make them feel as if they are in a room at a store. They don't spend 16.7 hours on the Internet, then 13.6 watching TV, then 12 hours listening to music, then 7.7 hours talking on the phone. They spend 16.7 and 13.6 and 12 and 7.7 simultaneously. They move from one media to another effortlessly, automatically typing coherent messages for up to five conversations at once, laughing at a girlfriend's joke on the phone, and tapping their foot to the relentless beat of the music. At - the - same - time. "Tween" is not just a convenient demographic catch phrase for a bundle of statistics. It's also a very apt description of where this particular generation will fall on technology timeline. The web "experience" is likely to continue unfolding long after they have grown up and become everyone's prime demographic. I have a tween in my house. And she really is somewhere between. Her reliance on a strong social network of girlfriends is as old as the hills. But her communication methods raise the bar on the definition of multitasking. Sometimes I watch her and wonder if we haven't finally broken through another old barrier. I wonder if she's tapping into, and effectively using, more than the 10% of our brains than science claims we use. But probably not. It's still clear that not all of her senses have been enhanced. She still can't seem to hear me when I ask if she has homework.
Liz Micik has been an Ordinary Marketer for nearly 25 years, helping companies tell their story to the right people in the right way to sell their products and services. Visit www.ordinarymarketer.com to sign up for the Inside Edge, a free monthly multimedia newsletter, and find out how you can get extraordinary results from marketing you can live with.
MORE RESOURCES:
Affiliate-Revenue - Google News |
|
|
|
RELATED ARTICLES
Attracting Good Affiliates Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. 5 Ways to Promote Affiliate Programs After having chosen several programs to join, you probably realize that customers won't knock on your door - you have to come to them. By promoting your affiliate programs successfully, you build your own success!So what should you do to promote your affiliate programs? Here are five methods which have succeeded for millions and can succeed for you, if you choose to follow the same steps as those millions before you!#1 Create your own marketing affiliate program materials. How To Become A Data-Feed Super Affiliate I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Affiliate Marketing - Ten Excellent Reasons Why You Should Do It There are many opportunities to make money working on the Internet. Becoming an affiliate marketer is a great way of having your own online business. Tracking Phone Sales Is Important To Your Affiliates Today the majority of affiliates are looking for compensation when your customers call in their orders by phone. One of the first things they will look for when thinking about joining your affiliate program is to see if you have an order phone number on your site. 10 Sizzling Tips For Affiliates 1. Create an infopacked mini site. Affiliate Marketing - A Quick Overview For Beginners It's simply a kind of marketing in the internet where marketers sell products or services of certain merchants. Those Internet Marketers earn commissions on sales. Promoting My Affiliate Programs--How? Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Affiliate Program As It Should Be Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income. Basics of Affiliate Marketing Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever "clicked thru" one site to order something from another, the first site probably received a portion of the sale. Three Critical Affiliate Marketing Tips For Higher Commissions! Affiliate marketing is quickly becoming a very specialized form of online business. It seems that people all over the Internet are clamoring for more affiliate tips. Set Up Winning Web Page To Be Powerful Selling Tool - 5 Ways to Help Affiliate Problems The Internet is powerful selling tool. Never before has been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed. Do You Make These Mistakes With Affiliate Marketing? Affiliate Marketing is a very lucrative business online, especially where it concerns Affiliate Internet Marketing.Today I bring you some rare and everyday mistakes that are keeping you from making a killing with affiliate marketing. Affiliate Marketing - The Comparison Model The value of an affiliate is nil in a customer's mind - ok, so you've shown them where they can get a few products related to that niche, but there needs to be some sense in their mind that you have offered a genuine reason for choosing those particular affiliate partners. Are the chosen partners simply making you the most handsome commission? How do you turn a lifeless "I make money off you" affiliate link into an appreciated "These are the only products you want" recommendation?Some marketers scatter freebies around their newsletters, such as valuable advice, hoping to build positive relationships with potential paying customers, then spring the partner links on them. Affiliate Marketing: Starting Out On The Internet So you want to start your own business, and you want to start it without mortgaging your house and maxing out your credit cards. You've done the market research and you've concluded that by far the largest market place in the world is right there in front of you within the cyber world of the internet. Internet Affiliate Business: 5 Ways to Grow It Organically Growing your internet home business organically means there are similarities to organic farming. An organic farmer knows that if he develops healthy soil, he will have healthy plants. Popup Killers - Not just killing that Popup but also your Revenue! With the increased use of popups on sites - when you enter,when you leave, while you are there - Popup killers (orstoppers) are all the rage. Companies use Popup killers as a marketing tool forfrustrated webusers - they kill the Popup, the webuser usestheir service be it as an ISP or Toolbar. Affiliate Programs - How to Pick the Solid Ones This is very important, because your reputation is on stake here! Joining the wrong affiliate programs will only hurt your online business.First of all, it is almost impossible for you to collect adequate informations on those merchant companies. The Google Adsense-Adwords Automatic Money Machine Have you ever tried to make money through affiliate programs using Google Adwords? Then you know it's not easy. Some say that only 2-3 out of 10 affiliate Adwords campaigns will actually make a profit. In Mourning for the Google Cash System Do you remember when you could pick an affiliate program, hustle up a few hundred keywords toss it all into your Adwords account & wait for the commissions. No me neither! I was busy doing something else during those glory days.
|
| home | site map |
| © 2006 |
