Branding Information Information Research

Tell a Friend about this Site

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

  • First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
     
  • Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
     
  • Let the brainstorming begin!

    I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

    ::: Start List :::

    ? "grill - where ideas sizzle"
     
    ? "water cooler" 
       ...sidenote: i thought that's where people really talk openly
     
    ? "feedbag - serving up ideas"
     
    ? "your market draw" 
       ...sidenote: i don't know how i got here
     
    ? "evoke" 
      ...sidenote: now i'm just writing words, synonyms
     
    ? "persuade"
       ...sidenote: this is where the dictionary & thesaurus come in

    ? "convince"

    ? "share"

    ... a few minutes pass by
    ... a few more minutes pass by

    ? "Slice-A-Day.com" 
       ...sidenote: visual images of pie and cake
       ...sidenote: slice is a portion of a bigger piece...hmm

    ? "Share Your Slice On Marketing" 
       ...sidenote: tagline that explains and supports vision
     
    ::: End Brainstorming List :::
  • I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

    -----------------------------------------------
    Maya Sunpongco
    Slice-A-Day.com
    your slice on marketing


    MORE RESOURCES:

    The Hindu

    Google's Nexus branding under threat
    TG Daily
    Google launched the Nexus brand in January. But Integra Telecom apparently registered the name as far back as 2008, using it for a telecoms service, ...
    The confusing Nexus One Google name gameDaniWeb (blog)
    Nexus One Rumours Suggest UK DelayeWEEK Europe UK
    Google Nexus One sells 135000Top 10 Mobile Phones
    IntoMobile (blog)
    all 1,050 news articles »


    New York Post

    Syms tries on new exec
    New York Post
    This week, Syms and Filene's opened their second co-branded store in Norwood, Mass., with the Syms side focused on men's fashions and Filene's Basement ...
    Syms hires exec to 'integrate' Filene's BasementBoston Herald
    Syms Appoints Joel Feigenbaum Chief Integration OfficerMarketWatch (press release)
    Syms makes changes at Filene's BasementCrain's New York Business

    all 69 news articles »


    The Age

    Madonna, Iconix Form Joint Branding Venture
    Wall Street Journal
    Iconix Brand Group Inc. and an entity controlled by Madonna and the pop singer's manager Guy Oseary are forming a joint venture to develop ...
    Madonna Does Fashion with "Material Girl" Juniors Line and MoreNBC New York (blog)
    Call For Entries: Game ChangersTAXI Design Network
    Madonna Pairs Up with Iconix for Macy's LineBloggingStocks (blog)
    Examiner.com -Celebuzz (blog) -Reuters
    all 331 news articles »


    For many companies, music is a branding exercise
    Economic Times
    Call it branding strategy, corporate social responsibility, music for music's sake or what you may, Indian corporate houses seem to have taken to their ...



    Hoku Initiates Global Branding Strategy by Changing Name to Hoku Corporation
    CNNMoney.com (press release)
    Hoku Corporation, (NASDAQ: HOKU), a materials science company focused on clean energy technologies, today announced it has officially changed its name from ...

    and more »


    OPB News

    Tourism office in Vancouver (Wash.) changes name to distinguish from Vancouver ...
    OregonLive.com
    Kim Bennett, president and chief executive of the tourism office, has high hopes for the new branding. "It takes a lot of initial explaining to define ...
    Vancouver rebranded as 'USA Original'kgw.com
    Vancouver (USA) combats mistaken identityPortland Business Journal

    all 8 news articles »


    How Does BT Get Branding Dollars?
    Mediapost.com (blog)
    "How do we go the extra mile to prove that behavioral targeting is delivering the results that online can?" Dave Zinman, VP and GM, Display Advertising, ...
    Does BT have a branding problem?Mediapost.com
    You are like a child who wanders into the middle of a movieMediaPost Publications (blog)

    all 10 news articles »


    Coca-Cola tops £1bn UK sales
    Belfast Telegraph
    The Grocer editor Adam Leyland said: "Coca-Cola's success is a testament to the power of branding and marketing management, not least in the mystique ...

    and more »


    How to build a personal brand in five days
    Seattle Times (blog)
    Thursday: Your Online Brand - Having an appropriate online presence can have an impact on future employers and colleagues. Tip: Make sure your social ...



    Jason Varitek, David Ortiz, Tim Wakefield, Jonathan Papelbon Star in First of ...
    NESN.com
    "Over the last two years through our advertising and branding campaign, 'Here', we explored the history of Fenway Park and the passion of Red Sox Nation. ...

    and more »

    Google News



    MaineBannerExchange

    home | site map
    © 2006