| ||
| ||
|
Email Marketing Information | |
|
|
Email Etiquette III
Further to my previous issues this subject continues - part III. This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful. Topic changes This applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or more people. It is common that subject matter in emails change quickly - one person might send an email with one topic, another replies and it prompts them to add another topic in that reply and then others start replying to the changed topic - but forget to change the subject heading - which can be very confusing for those later joining in the discussion and difficult to relocate one of the originating messages if filed away electronically - with the unchanged subject heading. This applies to searching through archives online also. When responding to an email take a moment to think about it - are you changing the topic, should the subject heading be changed and whether the replied message requires any trimming of the original message before hitting the 'send' key. This can be particularly important when responding to business leads or enquiries relating to your business. A general rule of thumb for email seems to be to keep the number of topics discussed to a minimum - and start new email messages for new topics. Auto Responds and Read Receipts A supplier, who gives me excellent computer support, had been receiving a lot of emails over the past few months and she struggled to keep up with them in her busy workload. So, she decided to set up an auto respond to emails saying she'll be in touch within 7 days. She also added 'read receipt' so she knew her message had been read. Not long after I started getting a lot of emails from this supplier, all with the same message (autorespond). I'd sent her a few messages some days before about a computer problem a client was experiencing. After around 75 of these messages I rang and left a message on her pager. 150 more emails and I rang again. Her business partner rang and said he was heading back to their office to see what was happening. More emails. My supplier rang the following morning sounding very sheepish. She hadn't thought about the consequences of an auto respond linked with a read receipt. In her defence, she'd been very tired and was working late. Every time my computer logged another of her responses it sent back a read receipt and her autoresponder sent another reply to my read receipt, autorespond, read receipt, autorespond, read receipt, autorespond.......... get the picture? I had some idea of what might be happening but could not stop the process. All I could do was block her email address at my end until she woke up to what was happening. Just thought you might appreciate what can happen if read receipt, and auto respond are used together without thinking as to why you would do that. Of course, if you use them separately you are unlikely to run into this kind of trouble.Next month I'll touch on using the Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. For any assistance relating to the use of email please feel free to contact our team. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Build or Buy--Should You Build Your Own Opt-in Email List? The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. Free Mailing Lists: Good Or Bad? Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. E-mail Whitelist Etiquette A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Email Marketing Kung Fu Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online. Top 5 Reasons to Use Autoresponders One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren't using this tool in your business you are *losing money*!Many times customers arrive at your website but aren't quite ready to buy. Email Hosting - Learn How To Use eMail To Grow Your Business Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. Email Etiquette V Further to my previous issues this subject continues - as per request from a reader.This month I'll share on Setting up Mail groups and creating signatures for your email. 7 Ways Email Can End Your Business Relationships Before They Start Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. Does Punctuation Really Matter in Email? So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. Sales Prospecting for Appointments by Email A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. Increasing Email Deliverability Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. Autoresponder Services that Boost Your Business In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. What Good Is An AutoResponder? A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Opt-In Email to Increase Website Traffic and Boost Online Sales Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website.. Do You Ponder the Automatic Responder? * The Automatic Responder is generally referred to as an Autoresponder.What is an Autoresponder?Autoresponder - An automated system that sends out a prewritten email to a person who has requested information. EMail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.
|
| home | site map |
| © 2006 |
