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Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

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MORE RESOURCES:

The Business Coach: How to use email marketing effectively
KC Free Press
As an example, in 2009 the Direct Marketing Association released a study showing that email marketing returned $43.62 for every dollar spent. ...



Businesses are ignoring advanced email marketing practices
Business Strata - Business News
According to Compila, channels such as social media are increasingly being integrated with email marketing and other digital advertising activity. ...



Email Marketing Joins Google Apps Marketplace
Marketing Vox News
For marketers looking to develop online campaigns on the cheap it is an interesting development. Developers are billed a flat fee of $100, no matter the ...

and more »


Expert stresses importance of analytics in email marketing
Institute of Direct Marketing (press release) (subscription)
"This allows you to define people by their actions and having a good understanding of what is important to the longevity of an email marketing campaign. ...



Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »


The Co-operative Travel Chooses New Communicator® platform For email marketing ...
Al-Bawaba
With the new Communicator® in place, The Co-operative Travel can now manage and control their customer email marketing and communication activities even ...

and more »


Email marketing lists 'are constantly in flux'
Experian QAS
Email marketing lists need to be regularly updated due to previous subscribers opting not to receive such messages any more and new recipients being added, ...
Email marketing lists must be 'kept up to date'Business Strata - Business News

all 2 news articles »


Social Media Evangelist Sukhjit Ghag Shares Thoughts on Blogging, Engagement ...
PR Newswire (press release)
That optimism is reflected in the interview, in which Ghag elaborates that "email marketing is not dead at all. It's very important. ...

and more »


Getting Better Results from Your Email Marketing
WeHo News
West Hollywood, California (March 15, 2010) - If you're like everyone else in the business world and moving your promotion and client maintenance to the web ...

and more »


theSkinnyScoop Selects Constant Contact Email Marketing
EON: Enhanced Online News (press release)
theSkinnyScoop has selected Constant Contact as its email marketing partner as a means of growing and strengthening customer relationships for its unique ...
Constant Contact Welcomes Sharefaith As New Business PartnerPR Web (press release)
International Erosion Control Association Joins the Constant Contact Business ...geosynthetica.net (press release)

all 6 news articles »

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