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Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

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Listrak Offers Free Online Seminar on Email Marketing HTML Design ...
PR-USA.net (press release), Bulgaria - May 9, 2008
Lititz, PA (PRWEB) May 9, 2008 -- Listrak, a leading email marketing (http://www.listrak.com) solution provider based near Lancaster, PA, announced that it ...


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Research names email marketing as popular online promotional technique
Business Strata - Business News, UK - May 9, 2008
Email marketing has been named by new research as a popular internet-related promotion technique for online retailers. The study by Jupiter Research found ...


Virgin Trains’ marketing gaff could cost millions
mad.co.uk, UK - May 8, 2008
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star evening ...
Virgin Trains in email marketing error Brand Republic (subscription)
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Email Marketing Clinic: Top 10 tips for maximising your email ...
IT Wales, UK - May 8, 2008
In this month's email clinic, email marketing experts Pure provide a round up of the ten things you should be thinking about before sending emails for ...
Retargeting old email marketing campaigns 'can have massive benefits' Business Strata - Business News
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OTOlabs Wins MarketingSherpa Email Marketing Award
FOXBusiness - May 5, 2008
ionMX(TM) is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management. ...


Value approach is key to email marketing
Indiantelevision.com, India - May 8, 2008
Being relevant is key to email marketing. Epsilon International senior VP, MD Asia Pacific Dominic Powers spoke about how email marketing if used properly ...


New Email Marketing Basics Section of Email Marketing Journal ...
PR-USA.net (press release), Bulgaria - May 7, 2008
Boston, MA (PRWEB) May 7, 2008 -- Email Marketing Journal, a respected online blog for commercial and non-commercial organizations that wish to craft ...


TV viewers 'may be influenced by email marketing'
Bluhalo, UK - May 7, 2008
Online and email marketing and television advertising success are closely linked, according to new research. Combined use of television advertising and ...
Using both online and TV marketing 'could be beneficial for ... Business Strata - Business News
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