Entrepreneurialism Information Information Research

Tell a Friend about this Site

Herb Filled Pillows Make Over a Million Dollars


Lauren Rosenstadt was a single mom working at a herb
company in Bethesda, Maryland. A herb (pronounced "erb") is
a plant that has medicinal, savory, or aromic qualities. One
day while at lunch with a friend whose daughter suffered
from insomnia, Lauren thought, "If I could fill a pillow
with herbs, that would be soothing and help my friend's
daughter sleep."

A few days later, Sydney Greensheep, a pillow shaped like
a sheep and filled with dried herbs, was completed. Lauren
gave Sydney to her friend to try with her daughter. The
next morning her friend reported, "It's unbelievable, she
slept like a baby!"

Insomnia is epidemic in our fast-pased American lifestyle.
40-50% of Americans complain of occasional bouts with
insomnia. 10-15 percent of the US population suffers from
chronic insomnia. Every year, as many as 10 million
Americans seek a physician's help for sleep disorders. As
many as 10,000 automobile accident deaths each year are the
result of someone falling asleep at the wheel.

Lauren showed Sydney to her boss, who was impressed enough
to provide her with space in the company's booth at a trade
show. Many trade show visitors liked the herb stuffed
pillow idea, and by the end of the show, Lauren had orders
for over 100 pillows.

Lauren hired a seamstress to sew the sheep-shaped pillows.
Then, she stuffed them herself. The trade show buyers put
the pillows on display in their shops, and within days they
all sold for between $18.00 and $22.00 each.

Encouraged by these results, Lauren sent samples to
department stores and specialty shops. Orders started
rolling in. To sew the pillows, she enlisted small home
business sewers. It was hard work to deliver bolts of
fabric and 40 pound bags of filling to their homes. Within
the first year, she grossed over half a million dollars.

Now, Lauren's Herbal Animals can be found in over 750 body
care, gift and natural living shops worldwide. Lauren's
company employs 13 people and has revenue of over a million
dollars a year.

It's interesting to note that Lauren Rosenstadt didn't
start out as a hobby seamstress or craft person. She was a
person who used her insight to help a friend confort her
daughter. After recognizing an opportunity, Lauren didn't
let up. She did the thinking and the work necessary to
achieve success.

Visit Lauren's website www.herbal-animals.com

----------------------------------------------------------
Resource Box:
Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to subscribe@bucarotechelp.com
----------------------------------------------------------

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------

Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to subscribe@bucarotechelp.com


MORE RESOURCES:

Opinion: Visa for start-ups will keep innovation and jobs in US
San Jose Mercury News
We've been moved by these stories, and not just because we strongly support entrepreneurialism. Simply put, it would be good for America to have these ...
Consumer Electronics Association Urges Congress to Create New Jobs by Passing ...Business Wire (press release)

all 13 news articles »


FCC's eagerly awaited Broadband Plan unveiled today -- here's why it matters
MinnPost.com
Ensuring the public good — and that the Internet remains a conduit for innovation and entrepreneurialism — is a vital part of its mission. ...

and more »


Apps are a Goldmine for Developers
PC World
App development brings back the sort of pioneering entrepreneurialism that existed for full-blown software development during the 80's. ...

and more »


Dragon Doug salutes city's BigSmall Event
Sheffield Telegraph
... to witness such an enthusiastic atmosphere in the face of such challenging financial circumstances – Sheffield is a great centre for entrepreneurialism. ...



Britain must attend to its mutual interest
Financial Times
But effective social solutions cannot rely solely on government provision; they also depend on entrepreneurialism, innovation and competition. ...

and more »


Handel's star rising in Georgia governor's race
NorthFulton.com
"Then we could get back in the name for entrepreneurialism. What is happening now in Georgia, when good ideas and innovations come out of the ground in our ...

and more »


Doug Gordon: Street knowledge is power for a hands-on marketer
Business Day
“Self-belief is key to entrepreneurialism,” he says. “There were no precedents to follow in the mid-'90s as millions found jobs and became consumers. ...

and more »


BBC News

London Mayor Boris Johnson hosts migrant conference
BBC News
"Only by embracing the skill, enthusiasm and entrepreneurialism of all of our residents - regardless of their place of birth - will London, and Europe, ...
No accounting for Boris JohnsonThe Guardian
Mayor faces public's questionsMayorWatch
Sporting chance for youngstersNewham Recorder

all 7 news articles »


Nashville area jobs increase by 7000 since July
Nashville City Paper
“When it comes to per capita income growth, overall employment growth, cost of living, the diversity of our economy and entrepreneurialism, we are as good ...

and more »


Incubators helping new firms to grow
CITY A.M.
“There will always be entrepreneurialism in the City,” says Seonaid Mackenzie, managing partner of Sturgeon. “People make money, get experience in big firms ...


Google News



MaineBannerExchange

home | site map
© 2006