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7 Lean Marketing Laws For The Inspired Entrepreneur


The following laws will provide guidance on how to act,
think and work in a lean way. You can apply these laws to
all areas of your life, work and business to get bigger
results from the time you invest.

1. Multiple Rewards
Aim to be rewarded multiple times for a single effort. Money
can be recovered but time cannot. Time gets spent. You can't
put it in a bank and you can't earn more of it. Wherever
possible, you should look for ways to get paid/rewarded
multiple times for each hour you invest. You will never
be truly independent if your income comes from your own
time and labour so package your knowledge as a product.
Once you have aproduct you can sell your packaged
time again and again.

2. Mistakes Are Gifts
Mistakes are nothing more than "Learning Opportunities".
The best way to learn more and grow more is to make more
mistakes. Mistakes are unavoidable when you're learning so
adopt a ready, fire, aim approach to decisions and learn as
you take action. If it doesn't work you can easily make
another
decision to put things right again.

3. Know When To Stop
Be prepared to stop what you're doing. Take stock and try
something different. Don't let pride, fear of ridicule or
ego get in the way of good judgement. When a mission is
over, learn from it and move on.

4. Use Your Levers
Do the little things that make the biggest difference.
Aim for maximum impact with minimum effort. Focus will help
but there are other forms of leverage too. Here are just
two.

OPT - Other People's Time. Don't be afraid to ask for help.
You don't have to do it all yourself. Use your network. Ask
and you shall receive. Give and you shall get.

Recycle - Learn to recognise value in everything you do.
Turn your ezine into a book and sell it. Write your words
of wisdom down and share them.

5. Don't Be Busy - Be Effective
Don't waste your hours simply being "busy". Being busy does
not cause you to be wealthy. So don't be busy - be
effective.
Remember the 80:20 rule. Typically 20 per cent of the things
you do will be responsible for 80 per cent of the results
you get. So focus on the 20 per cent that gets the result.

6. Always Look For The Easy Route
If there's an easy way to do something and a hard way - take
the easy way first. I call this "inspired laziness"

7. Measure Progress By What You Reap
The only truth is the result. Doing lots of things is not
the same as achieving lots of things. Measure progress by
your outcomes not your inputs.

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MORE RESOURCES:

Opinion: Visa for start-ups will keep innovation and jobs in US
San Jose Mercury News
We've been moved by these stories, and not just because we strongly support entrepreneurialism. Simply put, it would be good for America to have these ...
Consumer Electronics Association Urges Congress to Create New Jobs by Passing ...Business Wire (press release)

all 13 news articles »


FCC's eagerly awaited Broadband Plan unveiled today -- here's why it matters
MinnPost.com
Ensuring the public good — and that the Internet remains a conduit for innovation and entrepreneurialism — is a vital part of its mission. ...

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Apps are a Goldmine for Developers
PC World
App development brings back the sort of pioneering entrepreneurialism that existed for full-blown software development during the 80's. ...

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BBC News

London Mayor Boris Johnson hosts migrant conference
BBC News
"Only by embracing the skill, enthusiasm and entrepreneurialism of all of our residents - regardless of their place of birth - will London, and Europe, ...
No accounting for Boris JohnsonThe Guardian
Mayor faces public's questionsMayorWatch
Sporting chance for youngstersNewham Recorder

all 7 news articles »


Dragon Doug salutes city's BigSmall Event
Sheffield Telegraph
... to witness such an enthusiastic atmosphere in the face of such challenging financial circumstances – Sheffield is a great centre for entrepreneurialism. ...



Nashville area jobs increase by 7000 since July
Nashville City Paper
“When it comes to per capita income growth, overall employment growth, cost of living, the diversity of our economy and entrepreneurialism, we are as good ...

and more »


Terry Murden: A give-and-take Budget, with business picking up the bill
Scotland on Sunday
... who told this newspaper last autumn during a visit to Edinburgh that Scotland would benefit from a tax relief system that encouraged entrepreneurialism. ...

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New York Times

A Rebel Form Gains Favor. Fights Ensue.
New York Times
Others, however, made it clear that they were less thrilled by his entrepreneurialism: “When I began in the late '60s, I didn't think about selling my work ...

and more »


US envoy praises 'excellent' QUB
Belfast Telegraph
“Its commitment to entrepreneurialism education and its strategic commercial linkages, such as its collaboration in the life sciences field with the Almac ...

and more »


Handel's star rising in Georgia governor's race
NorthFulton.com
"Then we could get back in the name for entrepreneurialism. What is happening now in Georgia, when good ideas and innovations come out of the ground in our ...

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