| ||
| ||
|
Forum Information | |
|
|
8 Tips for Starting and Maintaining a Successful Online Forum
Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client. This business principle of continued contact and business relationship building has given rise to the popularity of online business forums, and of course, "theme-related" online forums. Online forums quickly establish empathy, set forum owners up as "experts" in the eyes of visitors, and serve as a promotional vehicle for other products and services that forum owners seek to sell. While online forums are popular and the perfect method of relationship building, starting a forum and maintaining one can be challenging, especially in the beginning when members can be "few" and "far between". The challenge for most new forum owners is to get beyond the initial start up phase and move onto a phase where the forum members themselves promote the forum simply by posting. Although each forum is individual and personal, a few general guidelines should be followed or at least kept in mind when starting and maintaining an online forum. These are as follows: 1. Take care when choosing the type of forum and forum script or software that will be used. The forum should be easy to access, easy to use, and come with "visitor- friendly" features. All visitors should be made to feel welcomed and find the navigability of the forum, user friendly. Forum scripts and software, especially "free" varieties, may be overburdened with ads from the parent company and lead to a poor experience for visitors. Some recommendations: http://www.phpbb.com/ http://www.vbulletin.com/ 2. The forum should have a good number of interesting and focused topics. The content should reflect the interests of the target audience, and every care should be made to have well-written and informative content that is updated regularly. This not only helps attract new members, it keeps older members from losing interest and defecting to other forums. 3. The forum should be Search Engine friendly. High activity forums, like popular blogs, provide a great reason for Search Engines to visit them frequently as they are brimming with fresh content all the while. Dynamic urls, session ids, etc. used by most forum software can be very detrimental to the forum health from Search Engine point of view. When selecting a forum software, check if they are Search Engine friendly. Open source software like phpbb, have mods (modifications) developed by third party sources, to enhance the forum in many ways. Here's a great mod for phpbb to make it Search Engine friendly: http://www.able2know.com/forums/about15132.html 4. The forum needs to have a clear list of rules, a disclaimer, and most of all, good solid moderation. Visitors will quickly become frustrated with forums that have no clear guidelines, or feature rude, obnoxious, or overbearing members. Good manners are required as much online as offline. 5. Promotion, especially in the early days, will take considerable time and effort. Forums can be difficult to start (members generally are "shy" when there are only a few present), and the more posts that take place, the more individuals will join. This is a "snowball" effect of forums, so marketing must be done consistently, day in and day out, until the forum becomes more self-sustaining. 6. The owner of the forum should take an active interest in the forum and SHOW this interest by contributing regularly. Above all else, people join forums where they feel they will learn from the owner of the forum, and if the owner is never present, they quickly lose interest in the forum. 7. The forum should be targeted, yet diverse, encouraging older members to contribute, without making newer members feel uncomfortable. Cliques can form in forums, and this type of behavior should be discouraged by the owner and moderators. Every effort should be made to answer questions or comments by all members as quickly and thoroughly as possible. 8. As with all other Internet related ventures, care needs to be given as to hosting and maintenance of the forum. A forum that is always experiencing "downtime", will lose members quickly, and a forum that has many coding mistakes will quickly frustrate visitors. As with Web sites, "cheap" providers of hosting and maintenance are not always "better". All in all, online forums can be a great way to generate income, develop a good reputation among clients, and provide entertainment and instruction for many individuals. Like with everything else, however, they take marketing savvy, and a great deal of time and attention to detail. The old saying, "You only reap what you sow" really applies to the world of online forums. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Maximize Your Profits With Forums Forums are one of the most effective free internet marketing strategies if done correctly. Many people participate in online forums for different reasons. Whats The Deal With Discussion Lists for Writers? (Part Two) What Are the Advantages and/or Drawbacks of Subscribing to Discussion Lists? "I learn a lot about publishing houses, editors, etc., and we're like one big happy family," says Dotti Enderle, who belongs to several lists - the biggest being the Children's Writers List. Get Traffic & Sales Using Discussion Forums Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website will be. Business Forums Forums are a community where a group of webmasters can post a discussion on different topics, like running an online business, web promotion, marketing, web design, etc. You can post questions asking for advice and learn a great deal of knowledge from others who participate. Using Message Boards Properly We all have our own reasons for joining message boards. Maybe its to meet some friends, or find some ideas for your business. Whats The Deal With Discussion Lists? (Part Three) Why Do People Start Writing Discussion Lists? Angela Gillaspie, who owns Southern Angel, says she created her list for a very simple reason. "I started the list because there were so many folks that wanted to read my writing, and I had a hard time remembering everyone's addresses. Forum - A Free Way to Get Traffic Forum is a gathering of people normally have a common interest on certain topic like investing, health etc. People in forum can share ideas, ask questions, socialize get help and give advice. Forums - Why You Might Want One And How To Get One... Several people have asked me about setting up a forum on their website recently, so I thought it might be helpful to cover this topic for the benefit of all my readers.But before I explain how to set up a forum, let me cover some of the reasons as to why you might want a forum in the first place. Search for Business Partners Effortlessly With the internet revolution ushering in new modes of communication everyday, building contacts is no longer an arduous, time consuming job. In fact, if you are looking for effective and easy ways to search for business partners, the internet provides a ready answer. Reward Your Forum Moderators If you are a forum administrator and you have moderators on your site who are doing a stellar job, consider rewarding them for their assistance. No, I am not necessarily talking about financial compensation, but other recognizable forms of showing your gratefulness. Marketing Via Messageboards & E-mail Discussion Lists - An Alternative View One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post - a few lines with your name, site address and maybe a very brief description). 5 Reasons You Should Market Online If you've got a website you'll need to let the world know about it. This is called internet marketing. The Value of Forums There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for "water cooler" talk. Internet Forums - Six Ways To Avoid Disaster Internet Forums are highly popular, they cater for all tastes and deal with every topic imaginable. People visit Internet forums for a variety of reasons, the most common being the search for information or entertainment. Intro to Health Forums Health forums are great for gathering information, resources, advice, tips and tricks, business names/information, product reviews, expert advice and much more. Many forums have experts on health subjects that are monitoring the forums 24/7 and are very quick to reply to your post(question). Join A Songwriting Forum - Its A Good Idea! If you are a songwriter looking to get "plugged-in" to where the action is, consider joining a songwriting forum. This is a great way to meet other songwriters, share your ideas, promote your songs and/or lyrics, find resources and much more! As the Good Book says:"iron sharpens iron," which simply means that we grow and learn from the exchange of new ideas with others. Using Forums To Network Successfully According to one of the entries found at dictionary.com the definition of the word network is as follows: Something resembling an openwork fabric or structure in form or concept, especially: An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support. How to Market on Forums and Message Boards Without Upsetting Anyone Believe it or not, you can market on forums and message boards without pissing anyone off. In fact, not only can you market this way, you SHOULD market this way, and I'll tell you why later in this article. Should You Add A Forum To Your Site? I was recently reading a message board thread on a popular SEO site and the question came up whether this particular person should add a forum to his site. I appreciated the honest answers from those who replied and I mulled over several points myself that I thought would be beneficial. Forums: How DO You Get People to Post!? Running a web forum is no easy task. If you own one, you know how labor-intensive it is.
|
| home | site map |
| © 2006 |
