| ||
| ||
|
Humanities Information | |
|
|
Creating a Virtual Art Gallery
To the online artist, it might seem a paradox, at first glance, to hear a recommendation to hold back work. The artist on the Internet often overproduces and displays their entire body of work. In essence, by placing it for casual viewing, known as "shopping" the work, devalues its worth by defying the Law of Supply and Demand. How can the artist benefit by applying the advantages of the Internet with the successful business practices of the traditional gallery? Let's look at the traditional gallery's sales structure. At the Preview, in an inner gallery, and by invitation only, previously unviewed works are presented to the gallery's selected collectors. The works are tagged as sold, but left for viewing. An aspect of human nature, wanting what one cannot have, has been accommodated as well as a relationship to supply and demand. To paraphrase Israel A. Kirzner, the, almost, universally accepted theory of supply and demand shapes production and consumption, and is, not only the skeleton, but the flesh and blood of the economic system which determines the artist's survival in the marketplace. ["The Law of Supply and Demand", by Israel Kirzner At the time of publication Kirzner was an economist at New York University. http://www.libertyhaven.com and The Freeman, a publication of The Foundation for Economic Education, Inc., January 2000, Vol. 50, No. 1.] The show opens to the general public. As the show closes, unsold works are then considered shopped, since the public has viewed them. Then, they are placed in an outer gallery for the casual onlooker. Those traditions have held true, stemming from the basic nature of human beings and how market prices are determined. This brings us back to the question of how might the traditional practices be adapted to the Internet? The artist could, for instance, set up a number of galleries. The Inner Gallery would contain works previously unseen. A collector might pay a one-time fee, the purpose of which is to discourage window-shoppers. The fee could then be applied to their purchase. Those who purchase are the collectors who go into your special Guest Book to receive Preview invitations, thus, eliminating the major pitfall of current Internet based galleries, the window-shopper. How does one structure a Preview Page? Obviously, for your Preview Page you wouldn't want just anyone dropping in. This could be accomplished through a member login given only to your private collectors. By closely monitoring their login dates, you can determine when the Preview is over and it's time for the show to be opened to the general public. A Middle Gallery is for works that didn't sell in the Preview, but are only available to those who have registered in the Guest Book and agree to receive future newsletters and updates. Finally, there is an Outer Gallery, that is for browsers and only contains images that have been sold, their price, but never to whom it was sold. Although there will be many window-shoppers, as the exclusive nature and as the reputation of the site grows, the more exclusive collector will come to the site, sign the Guest Book, and come to the Preview ready to collect. Perhaps Museum Directors, Curators, Critics and Reviewers could be contacted as well. Given passwords, they could actually look at the work online, without the artist having to physically move the works as in a land-based gallery. Their reviews could be then added to the Preview Page and the artist's resume for future use. Anyone with experience on the Internet knows you can't just create a web site and expect people to show up. The site must be properly marketed as well as have something the web surfer desires. Go to ARTNews and see how the ads are structured. Ask yourself what it is about that ad that makes you want to visit that gallery. What makes it desirable? Look at the size of the images in the ad. Are they thumbnails or full-size images and details? Collectors want to see brush-strokes and have the monitors to do so. Remember, that the majority of the nation's assets lie in the hands of those over fifty years of age. Many of them wear eyeglasses. Accommodate their eyesight. Bigger is better. Of course, not all artists who put up a web site are going to be worth collecting, just as galleries will not find all artists suitable. Not all collectors will want a given artist's work. Without demand there are no sales. Therefore, critical analysis of the web statistics should be carefully monitored. If you get a lot of hits and no sales then the problem is not in the marketing. Conversely, no hits, or very few, would indicate poor marketing. At some point you have to figure whether or not you're no good at marketing or the work is not collectible. As for meeting with the artist, the web cam, if not a personal visit, makes for an enjoyable time. With the development of Japanese graphic technology, one day soon the collector and others members of the art community will view the minute details of the artist's work in truly a virtual gallery without defying the laws of human nature which drives all mankind. About The Author Cynthia Houppert is an art consultant in Atlanta, Georgia and the author of "Art Gallery Safari: Bagging the Big One" (c)2003
MORE RESOURCES:
Institute for Arts and Humanities to honor Toni Morrison on April 7 - Media Newswire (press release)
Google News |
|
|
|
RELATED ARTICLES
Sun Tzu: The Art of War The Art of War is an ancient Chinese text on strategy and warfare written by a Sun Wu, a brilliant military general more than two thousand years ago. It is considered one of the oldest attempts at analyzing and documenting the specific components of strategic warfare, with wisdom that is as applicable today as it was thousands of years ago. Mexican Living: Daily Schedule of an Expatriate I was wondering if you might be interested in what I do with my time as an expatriate and if I have any sort of real life. I guarantee you that I do. How Many Chinese Characters Are There? Let's trace the number of Chinese characters from Han Dynasty 汉朝 (206 B.C. Human Genome Project and Mayan Calendar HUMAN GENOME PROJECT: - In 1991 Michael Coe wrote Breaking the Mayan Code in which he said knowing how this language was 'both phonetic as well as pictographic was as important as the Human Genome Project and space colonization'. Personally I think it is very important to see the Mayans had a language understandable in many contexts across numerous tribes and people. History of the Royal Barges - a Timeless Tradition The history of the royal barges dates back to the Sukhothai era in the 13th century when the first royal barges were reportedly seen. The barges were originally troop carriers at a time when it was more expedient to transport troops into battle along rivers. Rasputin GRIGORY EFIMOVICH NOVYKH (RASPUTIN):'Hail, Hail, Ras-putin'. This man's story has intrigued me for all of my life. Egyptian Handmade Perfume Bottles Blown glass, a very ancient technique, is the oldest among the handicrafts. It is said by some, that ancient Egyptians were the original inventors of glass making techniques. American Citizenship Can We Pass The Test?American CitizenshipI'm the daughter of an American soldier and with that comes pride of my American heritage, and love and pride for our country. I have thought of myself as being a patriot, which I am. Elvis Presley, Lifting Off He seems to live forever. A network television movie about his life is scheduled for 2005. When We Was Kids In Chicago Radio was the big communicator, back when I was a kid. Whole families huddled around the speaker of that hulk. Spainīs Flag - A Red And Yellow Beauty Spainīs flag (the national one) is as colorful as the country itself with its red and yellow horizontal triband.The yellow stripe is in the middle and is twice as tall as each red band, and the height of the flag is two-thirds the width. Ernesto Apomayta offers Explanation of Mediums, Paints, & Techniques Used by Artists Special Types of MediumsRice paper is a very delicate medium with lots of natural imperfections that lend beauty and character to the painting. Some rice paper has flecks, sparkle, gold, and silver incorporated within the paper. A Short Biography on Some of Europes Most Loved and Hated Monarchs - Pt 4 Queen Mary I Queen Mary I of England was born in 1516 to Henry VIII and Catherine of Aragon and was the first British monarch to rule in her own right. Mary was pronounced queen in 1553 and ruled for five years after the death of Edward VI. The Crisis of Human Survival Environmental Pollution1. Damage to The Ozone Layer Causes Radiation PollutionThe hole in the ozone layer above the North Pole is becoming larger, allowing large volumes of ultraviolet radiation to fall directly on the Earth's surface, causing destruction and harm to humanity, and resulting in skin cancer and other bodily ailments. Ludlow Festival His plays and adaptations have been performed in many countries and in many languages. Among the many adaptations Berkoff has created for the stage, directed and toured, are Kafka's Metamorphosis and The Trial, Agamemnon after Aeschylus, and Poe's The Fall of the House of Usher. How I lost A million Dollars In A Bank Robbery The Million dollars was my life-savings earmarked for prime the pump money for my biotech start-up. I am the Gerald Armstrong the owner of Gen Cells Cures?Gen Cells Cures is focused on private medical research for the individual. Unguided Men Humanity - the sole endeavor of sanctity in every man, the moribund symphony serenading in all perceptions, the extinct deference suggestive of life-humanity. Something already sold to that trait of the individual defined as war. Hello I Must Be Going: The Vanishing Twin They walk among us. By the mid nineties, science had only smoked out a few dozen of them worldwide but there are undoubtedly many more. Tarot Cards Demystified: The Suit of Pentacles There are many ways to interpret the symbolism found in Tarot Cards. There are varying points of view that exist about what each card means or represents. Shadows Boxing Towards the end of Million Dollar Baby the character Scraps, ex boxing great turned gym porter, says of a character who has been away from the gym for a while, "And then a ghost walked in." This is an inadvertant commentary on almost all the principal characters in the film, and thier relationships to each other.
|
| home | site map |
| © 2006 |
