| ||
| ||
|
Internet Marketing Information | |
|
|
Headlines Bring Sales--Where and How to Use Them - Part 1
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way. Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales. Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline. How to Use Headlines 1. EZINE ADS Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES." Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate. 2. SUBJECT LINE IN YOUR OUTGOING EMAIL Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity. So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email. Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and .... 3. FREE SPECIAL REPORTS AND ARTICLES These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists. Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into Buyers?" Within the body of the piece use headlines to inspire and motive the reader to keep reading to get their questions answered. The reason they read your article is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With appreciation for your useful article they may click on your product or service to buy you offer in your signature file at the bottom. Within "The BIG 3 Marketing Machine" report, this headline pulls reader action: "Leverage your Sales Through a Short Headline." When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers. Part two of this article is available; contact Judy@bookcoaching.com. Judy Cullins ©2004 All Rights Reserved Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Begin An Internet Empire! Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success OK, you've been bustin' your butt trying to make money online, but it's just not working out.You're one step away from tearing down your website and quitting the game forever. Are You Willing To Pay The Price? Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. Learning the Value of an e-Business Website Starting a business is a huge, but rewarding, task to undertake. An internet-based business is no exception and the same dedication and hard work is required to make it take off and be successful. The Power Of Viral Marketing You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth. Sneak Up On Your Competition Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. My Dog Ate My Website I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. How To Get Qualified Visitors to Your Site Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. How to Turn Freebies in to Sales You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Internet Marketing - Surviving the First Year So you've decided to take the leap into deep water and go into business for yourself, specifically into Internet Marketing. Congratulations! This was a smart decision, one that will eventually reward you with all the dreams you can dream. The Right Way to Use Other People's Articles on Your Website Article Marketing Creates a Steady Flow of Fresh ContentArticle writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. What Big Pharma Can Teach You About Niche Marketing A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for. How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Selling to Sellers - Utterly Stupid Idea or Not Quite? The list of promotional tools and resources available to online marketer today is very impressing, and new ones appear almost every day, each fancier and more sophisticated than ever. Almost all of them however are touched (some will even say "cursed") by a sort of the original sin. What Is Drop Shipping? The Perfect Solution Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?Every entrepreneur who is looking for the most efficient way to sell products over the internet should be very enthusiastic about drop shipping. Hocus Pocus? Its Just Focus! How many times have you wondered what magic formula the top Net earners were using?There really isn't any magic involved. No magic wand or success secret that only a select few know about. The Power of Taglines: Take My Tagline Test! An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. The Most Valuable Asset in Marketing - Do YOU have It? The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it?INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
|
| home | site map |
| © 2006 |
