| ||
| ||
|
Internet Marketing Information | |
|
|
If you Sell a Product, Use Online Marketing, Part 2
When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. Offer improved customer service and support. All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make. For coaching services, I send out a note periodically that includes all the extras I offer. My clients give me the testimonials that remind me of those extras, making it easy to relate. 2. Reduce support costs. Your online home office costs a fraction of what a brick and mortar storefront would. Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all online business people. 3. Reduce your time in the office. It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up. 4. Reduce the cost of doing business. In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses. When you apply online promotion such as submitting free articles to ePublishers who are crying for them, you spend around an hour or so on each article that can be recycled many times. The actual time of sending it out is a few minutes. Even if you need to mail your product, you still will have to spend less time and money. Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores, traveling to give talks, and writing "round file" press releases. When you market Online, you eliminate the middleman who can take a hefty percentage of your profit--up to 90%. My motto is: If someone else who takes a commission can't sell at least 10 times as many products as I can, I don't need them." 5. Reduce your marketing time because email communication is short, fast, and gets to the point quickly. You don't have to spend time buying stamps, logos, special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Be alert to collect every person's email address when you meet and greet. Place each one in a categorized file, so you can laser target messages to one audience at a time. If you sell books on your Web site, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your visitor will have an easier time to find your product because you offer only a few on your site. If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Put your effort into online marketing and win! Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Use Photos as Part of your Marketing Arsenal Photos should be important parts of your marketing. The photos are useful- to document your offers- to achieve positive acceptance of what you are displaying- to function as eye catchers- to bring the buyers in a general positive mood- to create identification with the use of your product. The Paradigm Shift of Internet Marketing There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. E-marketplace - Facts and Fictions Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?If you don't know the answer to some or all of these questions you are effectively operating a website blind.This is like riding a bike blindfolded and expecting to arrive at the right destination. Anatomy of an Online Marketing Failure Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."Husband: "I know Sweetheart. Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart Copyright 2005 Michael Port & Associates LLCWould you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you're still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.Some people fear niches because they think it will limit their success or potential. Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened. Differentiate and Grow Rich: The Importance of a Strong USP "With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"The number of competitors you face as an online merchant grows daily. If you can't answer that one question, it's only a matter of time before you go out of business. Keywords are the Key Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. The Deadly Itch! It is a story about Manku, a blind man who was lost in a maze of wealth. It is a story about each of us. Be A Hot Guest Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah.. How Your Hobbies Can Help You With Your Business Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area.It might be photography or art or cooking. Seven Sure Steps In Building Your Reputation Online If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?The answer to that question is what makes branding so much important. Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. Reap Incredible Profit with This Simple Strategy Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do ? and they do it.Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www. Why No Online Marketing is a Failure (Its Only a Test!) Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there. Autoresponders Are the Key to Freedom from the Burden of Emails In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You! Did that headline grab your attention?I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.That's nothing to sneeze at! Your headline can literally make or break your advertising campaign. Free Content -- or Forbidden Fruit? Dear Cathy:I just found an interesting article on someone else's website. What are the rules if I want to put it into my own ezine? Can I paraphrase and indicate where I found the info?Or must I request permission to reprint, then list the item word for word? I am finding that most requests for permission go unanswered. Making Your Money Work For You - And Not The Other Way Around! Most people spend their entire lives working hard for someone else. What most people do not realize is that there is a better way.
|
| home | site map |
| © 2006 |
