| ||
| ||
|
Internet Marketing Information | |
|
|
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this. You already know that if you're adventurous enough to run your own pay-per-click advertising campaign--e.g., Google Adwords, or Overture--you should watch your site traffic like a hawk, and keep all server logs for the inevitable day when you get a flood of suspicious hits that don't convert, and you need to get your money back. But just when you thought it was safe to go back in the PPC waters, a new shark has been sighted. According to a recent article in theregister.co.uk, you now have another kind of click fraud to worry about. Or perhaps we should start calling it "no-click fraud." Unlike every other kind of click fraud where nefarious website owners click the advertisements on their sites or nefarious competitors click on your advertisements to try to bankrupt you, this new breed of click fraud doesn't click at all. Instead, the fraudsters launch thousands of searches on a specific keyword you've bid on--and don't click. This drives down your click-through rate, which eventually leads to all the advertisements targeting that keyword getting pulled. With all the competing advertisements pulled, your competition can then waltz in and get top billing on a competitive keyword for five cents a click. What Is To Be Done about this New Click Fraud Menace? Tracking this form of click fraud may be more difficult than with other forms, since your server logs won't be any help when the criminal has never visited your site. Still, as with the other forms of click fraud, one of your best defenses is to monitor your click-through rate, and look for sudden changes. Only now you'll have to watch out for sudden drops as well as sudden spikes. If you've been a victim of this kind of click fraud, or think you may have been, we'd love to hear your horror story, along with how Google responded (or didn't respond). Of course, if you don't want us to share it with our readers, you can trust us to keep a secret.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Competitor Analysis - How Writing Rubbish Can Give You an Edge The Gobbledygook Competitor Analysis TipWhen typing cap can tell you a lot about your competition?One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. Is There A Future For Spam? Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.The tide has turned folks. What Can Make You A Fantastic Internet Marketeer? You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference. How To Make Your Market Throw Their Money At You! The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).Using free content is not a new concept. Experience the Benefits of an Internet Business The Internet industry is booming and offers opportunities galore for internet businesses. Internet businesses are not just for computer whizzes anymore, not just for people with multiple college degrees or a rich background in business. The Reality Of How To Make Money In An Online Business "Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. George Bushs Secret To Successful Internet Marketing Former U.S. The e-Marketing Plan - Brief Overview and Working Scheme I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales The following 3 secrets revolutionized my life. For years I had tried everything I knew with no success. Three Easy Lessons to Take Your Online Marketing to the Next Level I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus. The Power Of Viral Marketing You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth. Internet Marketing Reality Check There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Internet Marketing Simplified! 2 Pillars For Achieving Massive Results Are you confused by the flood of information on how to improve your internet marketing results?Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.Doesn't it seem more and more complicated to focus in on what really works and what doesn't?After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. Dont Tell Me What I Cant Do! Have you ever watched ABC's hit TV show Lost? My favorite episode was titled "Walkabout". In it, we learn that the mysterious outdoorsman Locke was actually paralyzed from the waist down before getting on the doomed 815 flight which crashed and, somehow, gave him the use of his legs back. The Voice of Viral Marketing Generating buzz through word of mouth will help drive greater sales and from your most important customers.Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. E-Mail Accounts For Your Home Based Business As a Work at Home Business you need to have at least 7 E-Mail Accounts.1 - Personal Account yourname@Domian. Marketing Maxims for Todays Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1. Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales Do you want to unleash a tsunami of sales at your website?If yes, then use these 10 online sales, electrifying insider's tricks of the trade.1. Don't Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list.
|
| home | site map |
| © 2006 |
