| ||
| ||
|
Internet Marketing Information | |
|
|
Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy! When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too. Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.) The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do? The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like. The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns. What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment? Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Secret to Making More Money in Your Online Business: Lessons From Monopoly Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?Monopoly is a very simple game once you understand how to win. Making Money in the Online Dating Gold Rush of 2004 Have you noticed the explosion of Websites related to love, sex, matchmaking, relationships, etc.? They're popping up all over the place. Six Techniques to Triple Your Website Hits Welcome,Over the past five years I have learnt many tricks to gain visitors. Many are great and some are negative, even getting me excluded from major search engines. Repetition: The Secret to Visibility and Attention! Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again. 5 Keys To Making Money Online Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine's most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are you Paris Hilton?No?Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton), the Internet is just not a medium designed to carry advertising. They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. Creating Your Own Internet Marketing Product through a Home Based Business There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else's tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. 10 Ways To Get Your Ads Or Messages Noticed Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed. Subconsciously Command Your Readers To Buy Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions. Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales Why do some websites sell more than others?Why are some people making more money at their websites more than others?Is it the content of the site?The design of the site?The product?What is the trick?Below I reveal to you 10 internet marketing online, magical tricks that you may use to explode your sales:1. Give people a deadline to order. How Many Sales Have You Made After Your Advertising Campaign? When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or serviceRegarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area. Manipulate Your Visitors With Reverse Psychology Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. No Marketing, No Promoting, Huge Profits Internet business opportunities come in many flavors and varieties. Most of them require some form of promotion in order to generate any income. Build Your Marketing Muscle During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:1. Email each visitor a satisfaction questionnaire after they purchase. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. With Todays Internet, Is Banner Advertising Worth Your Time? A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network. 7 Tricks for More Holiday Web Sales "Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone - a whole third of the sales for the entire year.
|
| home | site map |
| © 2006 |
