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Marketing the Government for Profit


Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.

Deceptive Marketing and Procrastination


Procrastination is every marketers worst nightmare.This applies on three fronts.

Image is Key to Your Marketing Success


In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Peddling Your Own Wagon Through Local Exposure


In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.

Tie-In With Others To Maximize Your Business Leverage


One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous.

Prepare Your Communications For Growth


As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.

Great Marketing is Like Making a Great Movie


KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.

Alarming Marketing Trend


One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.

Motivate Your Market Force


IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today.

How Effective Customer Surveys Will Help Innovate Your Business


Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track.

Strategic Marketing and Tactical Marketing Know The Differences And Profit


Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers


Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time.

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits


What is Upselling?It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.

Connecting With Your Clients


Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers.

Focusing Your Marketing Efforts


One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat.

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Atias to continue Ramat Shlomo marketing process
Ynetnews
Marketing to contractors may take place as talks with Palestinians at peak While Prime Minister Benjamin Netanyahu makes his way to the US, Ynet has learned ...

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Forget Foursquare: Why Location Marketing Is New Point-of-Purchase
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Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and ...

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Harnesslink
USTA Chairman Ivan Axelrod, who had headed a special marketing committee, announced to the Communications Committee on Sunday that his group would be ...

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Forbes (blog)

Report: USDA lax in policing organics marketing
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The internal report says the department has failed to monitor some companies it had already identified as improperly marketing their products as organic. ...
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eMaxHealth
With the ruling set to take effect June 22, 2010, the FDA is strengthening the rules across the nation to limit the marketing and sale of tobacco products ...

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ABC News

Tobacco faces new FDA marketing restrictions
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The regulations are an “important step forward in curtailing tobacco industry marketing,” said Matthew Myers, president of the nonprofit Campaign for ...
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Location Intelligence for Multichannel Marketing Campaigns
DirectionsMag.com
Traditionally, customers conducting multi-channel marketing campaigns have had a limited ability to analyze Web data spatially by using tools such as Google ...



Off the Record (blog)

Bills don't understand marketing?
Off the Record (blog)
Sure, this is theoretical, but so is a lot of marketing. Secondly, this image shows the Bills punting out of their own end zone. Wow….go get 'em, Bills! ...

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Andrew Rosen Joins Bank of the West as Chief Marketing Officer
MarketWatch (press release)
SAN FRANCISCO, Mar 19, 2010 (BUSINESS WIRE) -- Andrew Rosen has joined Bank of the West as the company's Chief Marketing Officer. In this role, Rosen leads ...

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New York Times

Bottle of Friendship, Dollop of Revenge
New York Times
When Paul Newman of Westport, Conn., had the idea of marketing his own brand of salad dressing, he recruited Martha Stewart, ...

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Google News



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