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However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Secret of Strategy - Part 1 A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. Five Deadly Small Business Marketing Mistakes Here are some marketing mistakes that take a heavy toll on smallbusinesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? 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Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. How Do I Define My Market? Your market is who you want to reach. Your customer. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Six Ways to Boost Response on Your Surveys and Gain More Useful Information So.. Ten Deadly Proposal Preparation Pitfalls Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. 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