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Your Company Need More Marketing? Or Just Better Marketing?


Many sales problems can be solved by improved marketing. Selling harder is often not the solution.

Forget Conventional Marketing - Embrace the Web!


Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.

Fundamental Strategic Marketing Mistakes to Avoid


This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.

Five New 5 Ps!


NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.

Maximum Marketing - Minimum Budget


Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers.

Quick and Instant Marketing Soup


Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet.

Ready, Aim, Fire...Oops...Wheres The Target?


Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.

How Nearly Going Broke Taught Me The Value Of Niche Marketing


If you want to learn how effective Niche Marketing can be,I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.

Niche And Grow Rich


Unless you've been living under an Internet rock, you'veprobably heard the buzz about Niche Marketing. Right nowit's the hottest marketing topic online.

Itchin For Some Nichin


The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . .

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget


Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem.

Logo Facts


What makes one logo better than another?Simplicity.A good logo works in the simplest form.

5 Ways to Market for Immediate Results


Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales.

The Right Logo


The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.

Marketing Strategies to Put Yourself Out of Business


Want to learn how to lose a billion dollars?Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes.

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MORE RESOURCES:


Boxer Manny Pacquiao a rising star in marketing
San Francisco Chronicle
And although experts say he's not quite there, his appeal may translate into more marketing power for the man whom GQ magazine, in its April edition, ...

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Einstein Noah Restaurant Group Names Jeff Keune Vice President of Marketing ...
MarketWatch (press release)
Keune most recently was vice president of daypart development at Wendy's/Arby's Group, Inc., where he held various marketing responsibilities during the ...

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USA Today

Nissan taps former Hyundai marketing head
BusinessWeek
Nissan North America has tapped rival Hyundai's US head of marketing, who came up with that company's successful assurance program, as its marketing chief. ...
Nissan hires award-winning marketing VP Joel Ewanick away from HyundaiNashville Business Journal
Nissan steals Hyundai's star car-seller, Joel EwanickUSA Today
Nissan Names Hyundai's Ewanick US Marketing HeadWard's Auto (subscription)
AdAge.com (subscription) -PR Newswire (press release)
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Marketing efforts faltering for Google's Nexus One
RICG
While both the Droid and the iPhone had substantial digital marketing advantages at launch - the Droid was at the center of a large-scale integrated ...

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NMTV Signs Contract to Acquire UK Digital Marketing Agency
CNNMoney.com (press release)
Digital Clarity brings essential digital marketing skills to NMTV including search engine, social media and email marketing. In addition to providing ...

and more »


Reuters

Fortune Brands to boost marketing
Reuters
N) plans to ramp up marketing spending in its spirits business more than 10 percent to better position it ahead of a consumer recovery. ...

and more »


Examiner.com

Pepsi's brilliant marketing eliminating sugary drinks to schools
Examiner.com
This is brilliant marketing move made without government involvement or cajoling. PepsiCo, the Alliance for a Healthier Generation, the William J. Clinton ...

and more »


Wal-Mart Fires Up Marketing for 'Dragon'
Wall Street Journal
"It is a different business model for both of us, and we're both going to be evaluating how it works," said Wal-Mart Chief Marketing Officer Stephen Quinn. ...



ScentAir Technologies names chief marketing officer
Bizjournals.com
Gino Biondi will lead ScentAir's strategic planning and oversee all marketing, distribution and customer-service functions. Previously, Biondi was global ...
ScentAir Announces New Chief Marketing OfficerBusiness Wire (press release)

all 12 news articles »

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