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Why You Dont NEED a Marketing Plan If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no. Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies It is a well known web site marketing strategy: To attractnew customers and traffic, give out something for free:e-zine, ebooks, software, services etc.But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch. The Newest Marketing Course Certainly the newest earth quakingevent in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. Word of Mouth Marketing 'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. Looking for Sky In All The Wrong Places Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. Getting Into Marketing Momentum ... 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Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the businesstransactions, and your customers none. 10 Important Steps to Mail Order Success There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. Notable News - Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Mortgage Broker Marketing - Sell Problems, Not Solutions Are your marketing messages to Realtors guilty of these promises?- To render great customer service?- To close loans on time?- To offer the best competitive rates?- To help them make more money?- To deliver referrals or free leads?- To co-market services?- To qualify all buyers through a diversity of programs?Guess what?Realtors have heard this before. So much so, that they've become immune to listening. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:-Build Great RelationshipsTake the time to engage with your people. Effective Tips For Telemarketers I had a telemarketer call me recently. Here's a rough transcript of the conversation. What to be Successful? Marketing Makes the Difference When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. Getting The Big Picture Series: Part 2-Whats Beneath The Surface? When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal. Lead Generation: What Is It worth? 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