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Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors. PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that. Top 10 Tips for Successful TV Interviews 1. Appearing in other types of media is the best way to attract TV notice. Just What Kind of PR Matters to You? Parties, videos, booklets and column plugs?Or public relations that does something positive anddirectly about those important outside audiences of yourswhose behaviors most affect your operation?How happy are you -- as a business, non-profit or associationmanager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. Post Your Press Release Online - For Free!! Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one. PR and the Small Matter of Results As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed. Levines Laws For Pitching With Panache Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to all human relations-courtesy, honesty, respect, integrity-but some of them are relatively unique to media relations, such as the advantage of having a topic that grabs by the collar and won't let go. Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the timeand many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.However, many people over look the 17 Deadly Sins that you should never do or have in a news release. A Simple Formula for Success Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow. Media Training: How to Avoid Being Misquoted I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. Business Gifts for Your Clients and Employees Tis' the season for business and corporate gift-giving! Ifyou believe in the law of reciprocity, and if your businessis the least bit successful you must; you know that givingback is not only the right thing to do, but it's very smartbusiness as well. Let's look at some of the benefits andmechanics of Christmas and holiday gift-giving. Managers: PR More Than Tix and Plugs? You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation. Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. Smashing the Myth of the Press Release A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. Publicity: When Calling a Reporter, Keep it Short When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).When phone solicitors call you, you don't want to hear a long explanation of their product. Public Relations Success Starts Here For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period. Media Relations: What To Do When Youre Misquoted When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That's when my phone rang. Public Relations - Defining Your Organization from the Inside Out What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.
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