| ||
| ||
|
SEO Information | |
|
|
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings. There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normal in spite of filling it with key words. Here are five and a half ways to get a higher ranking and more visitors: 1. Pick the right Key Words and Phrases These are the words and phrases that people will put into search engines to try to find your product, business or organization. Having good key words and phrases is foundational to have good optimization. This takes research using such tools at Wordtracker and Overture's Keyword Suggestion Tool. They give you a good idea of what people are searching for and what you should focus on. 2. Use Good Header Tags Header tags are hidden in the code within your Web page. The most important one is the "title" tag, which isn't considered a META tag. It tells what's within your page and it's important to have your keyphrases in it. It is also good to have keyphrases in your "description" META tag, though it doesn't rank nearly as high as the "title" tag. 3. Use Keyphrases in Your Visible Page Title Provide a unique title to each page on your site that is chock full of key words and phrases. Search engines like this because it means that there is a higher probability that your site is a good match for what people are looking for. This is should be placed within the H1 tag (top heading) of your page and is visible to the visitor. It also pays to have your keyphrases in subtitles on the page. 4. Provide Plenty of Content on Your Site Shoot to have at least 450 characters on your page. Concentrate on putting key words and phrases in the first paragraph and last paragraphs. 5. Secure a Lot of Related Incoming Links The more sites linked to your site, the higher you will be ranked by the search engines. These links can be from strategic partners, vendors, directories or other types of sites with whom you exchange links. If you are a web site developer, put in your contract that you are going to put a developer's link at the bottom of the site, such as, "Web site design by Green Chair Marketing Group," with an active link to your site. This will help your site grow in its link popularity. 5.5 Keep Optimizing Your Site The more content on your site, the better. I suggest adding a couple pages a month, whether it's case studies, more product information, testimonials, articles, press releases, etc. If you add just five new pages a month, you will have 60 new pages by the end of the year, and over 100 pages by the end of the second year. You are bound to catch some people you would have missed because there is more content to choose from. And your site will be more highly ranked by Google, because they highly weigh sites that have more content. While you're at it, continue to get relevant links coming into your site. Google loves incoming links. And you might have people click through to your site from these other places. If you don't have time to work on the optimization or would feel more comfortable having someone else do it, consider strongly hiring a professional to do your search engine optimization. That way you can focus your energies on sales or creating more and better product. One caveat, I would stay away from companies that initiate contact with you through emails or phone calls. They often use techniques that can get your severely penalized by the search engines. Ask people you know who have been successful in their search engine positioning who they use. About The Author Dave Carlson owns Green Chair Marketing Group, an Internet marketing firm specializing in driving visitors to web sites by search engine optimization, pay per click, and web design/redesign. 720-427-5660 Visit his site at http://www.GreenChair.net; links@greenchair.net
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. Five FAQ About Google PageRank Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc oneevening as he dons the bosses magic wand and merrily destroys the castle. Marketing to Search Engines AND Humans When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. The 3 Essential Components of a Search Engine Optimization Campaign Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Google is Quickly Changing... Google is quickly changing.. How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too Increase Your Google Page Rank!Page Rank. We all know what is. STOP Writing for Search Engines Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. Beyond the Box with Googles Web API Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available. Six Reasons Why Your Alexa Rating Is Still Important 1. Additional Exposure For Your Site. Search Engine Keywords - What Do People Search For? Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture. Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. Searching The Internet Without Search Engines The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www. How to Increase Alexa Ranking of Your Website Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. The Business Case for SEO It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. Submit All Of Your Pages And Watch Your Traffic Grow Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I'm going to share with you is no secret, however it is not practiced by very many companies or individuals. How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. How to Make Better Use of Web Site Page Titles and META Data We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. What Is Search Engine Marketing? It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information.
|
| home | site map |
| © 2006 |
